Whether you’ve started your company last week or twenty years ago, it’s proven that marketing is integral to long-term success. Marketing is more than the method you use to reach your intended customer. It goes beyond placing an ad or printing a brochure.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
There are many questions and options . What message are you sending to your intended target audience? How do you reach them? Radio, TV, Billboards, Direct Mail, the Internet, Newspaper…where do you start? Working with an established Ad Agency will help you to answer all of these questions. A marketing team offers a experience, talent and skill that will work on behalf of your company to reach your market goals.
Ad Agencies are in the business of marketing and it’s all they do. When you work with one it allows you to focus on your growing your business by doing what you know best. Let them do their job so that you do yours. It’s their job to make you and your business shine in the marketplace. Let them do it!
More Bang for Your Buck
You have a finite marketing budget and infinite ways to spread it out. Many companies make the mistake of putting all their eggs in one basket or spreading their dollars too thinly over many areas. Both of these choices are ineffective in the long run. An Ad Agency will spend time researching your industry and examining the market before they suggest the best places to invest.
No More Calls From Salespeople
Ad Agencies work with lots of Sales Reps and consider them to be friends in the industry. We understand their goals and they understand ours. However, if you begin to work with separate Sale Reps for each potential marketing option, you’re quickly going to get overwhelmed. Do you really want to get calls from every area newspaper, broadcast station, or billboard company? Let an Ad Agency work as a liaison and field all those calls.
Ad Agencies have worked with all types of marketing campaigns. We have a good sense of what works and, more importantly, what doesn’t. The team will utilize their experience to determine the best course for you and help you avoid costly mistakes.
An established Ad Agency is well connected with marketing outlets. We don’t pay rack-rate and often get special deals because of the mass quantity of advertising they purchase over the year. Simply put, they’ve got leverage and buying power that you don’t have. Let that work for you!