Creativity Wrapped in Customer Service

Atwal Eye Care.


With two distinct target audiences, the Lasik and Cataract client, the Atwal campaign is designed to convey a sense of confidence, experience and calm, while leaving a very modern and up-to date impression.  Copy and pacing were targeted to each audience; note the slower cadence on the cataract spot.

  • Date: December 2015
  • Skills:
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